It’s no secret Mitt Romney’s campaign strategy struggles to decide on an approach of Mitt “The Everyday Man,” or Mitt “The Unapologetically Rich Elitist.” My advice is to be as authentic as possible. The “common man” approach will simply be foiled by these revealing and recurring stick-your-foot-in-your-mouth moments, sure to sabotage any positive strides his campaign may achieve.
His most recent gaffe took place in Pittsburgh where he was invited into the Bethel Park Community Center for a sit-down with prospective local Republican voters. The families and Romney sat at a picnic table where a plate of cookies – along with chips, pretzels and lemonade – awaited him. The first words out of his mouth were nothing less than an insult, eying the cookies suspiciously – dismissing them as store-bought and unfit to be eaten. But as a matter of fact, the cookies were purchased from a popular local bakery, not from “the local 7Eleven,” as he initially surmised.
Of course this isn’t about his preference for or against cookies, but rather a bookmark on a pattern that continues to develop as the election season matures. If you recall the early Republican primaries you’ll remember: off-the-cuff remarks referencing his great friends who’ve found their wealth in owning NASCAR teams; nonchalant bets worth $10,000 to prove his point to Rick Perry; admitted lack of concern for the poor – as they are satisfactorily supported by their country; and necessarily requiring a private elevator built soley for the transport of his luxury car into his luxury home, to name a few. Now there’s no need to run and hide, backtrack or clean up behind these telling remarks, not that Romney’s tried. This is Mitt, our prospective Commander-in-Chief, in a fight to become the governing hand over a people he barely comprehends.
As much as he may try to pander to those in the deep south at rallies, boasting of a hearty Southern breakfast of eggs, biscuits and grits, or recruiting his son’s Spanish-speaking skills in vying for Hispanic support, he’s not the “Average American,” as there is nothing average or everyday about him. What he’ll fail to mention is he had that Good ‘Ol Southern breakfast prepared by a personal chef, and that the campaign season will be the last you’ll hear him speak to Hispanic Americans in their native tongue, at least until 2016. No, this is Mitt, but unfortunately for him, this isn’t so much about unfaltering honesty as much as it is about bad acting; perhaps a few lessons are in order. The arrogance, the out-of-touch-seeming remarks can all be left at home. We’re going to need you to pretend you know what it’s like to grocery shop, to live on a budget, to worry about paying for your children’s education, to contemplate plan B and C should you lose your job tomorrow. And for the future, should anyone try to serve you up some strange, suspicious baked goods again, try to ignore them and skip over quickly to a talking point. But if by some tragic chance someone directly offers one contaminated confection to you, take a bite, chew through the pain, and offer up an insincere compliment; this last option may drive the literal nail into your coffin, but hey, at least you’ll have their vote.